SEOUL • GYEONGJU • BUSAN SIGNATURE
6 Days / 5 Nights
A Premium Small-Group Cultural & Coastal Journey
DAY 1 | Arrival in Seoul (서울)
Welcome to South Korea. Upon arrival at Incheon International Airport (인천국제공항), you will be warmly greeted by your English-speaking guide or driver and transferred to your hotel in central Seoul. The remainder of the day is at leisure to rest after your flight or explore the vibrant Dongdaemun district at your own pace.
Overnight at Novotel Ambassador Dongdaemun (노보텔 앰배서더 동대문).
Meals: Dinner at leisure
DAY 2 | Seoul Highlights (서울)
Today we explore the heart of Korea’s capital city. Begin at Gyeongbokgung Palace (경복궁) to witness the ceremonial Changing of the Guard (Tuesdays visit Deoksugung Palace (덕수궁) instead). Continue to Bukchon Hanok Village (북촌한옥마을), where traditional tiled-roof homes line charming alleyways. Stroll through Insadong Street (인사동), known for antiques and art galleries, and discover trendy cafés in Ikseon-dong (익선동). Walk along the restored stream of Cheonggyecheon (청계천) and admire Gwanghwamun Square (광화문광장). Conclude with a visit to Namsan Park & N Seoul Tower (남산 & N서울타워) via public transportation (observation deck optional).
Overnight in Seoul.
Meals: Breakfast at hotel / Lunch – Samgyetang (삼계탕) / Dinner at leisure
DAY 3 | Modern Seoul (서울)
Discover contemporary Seoul beginning at Lotte World Tower (롯데월드타워), Korea’s tallest skyscraper. Explore Dongdaemun Fashion Town (동대문패션타운), a dynamic shopping district blending tradition and trend. Enjoy a scenic Hangang River Cruise (한강 유람선) offering panoramic skyline views. End the day in the vibrant Myeongdong District (명동), famous for shopping, street food, and nightlife.
Overnight in Seoul.
Meals: Breakfast at hotel / Lunch – Bulgogi (불고기) / Dinner at leisure
DAY 4 | Seoul (서울) – Gyeongju (경주) – Busan (부산)
Depart Seoul for historic Gyeongju (경주) (approximately 4 hours), the ancient capital of the Silla Kingdom. Visit Cheomseongdae Observatory (첨성대), the oldest astronomical observatory in East Asia. Explore Donggung Palace and Wolji Pond (동궁과 월지) and admire royal artifacts at Gyeongju National Museum (국립경주박물관). At UNESCO-listed Bulguksa Temple (불국사), experience one of Korea’s most significant Buddhist sites. Continue onward to Busan for overnight.
Overnight at The Westin Josun Busan (웨스틴 조선 부산).
Meals: Breakfast at hotel / Lunch – Ssambap (쌈밥) / Dinner at leisure
DAY 5 | Busan Coastal Discovery (부산)
Explore Korea’s premier coastal city beginning at Gukje Market (국제시장) and lively BIFF Square (BIFF 광장). Visit the iconic Jagalchi Fish Market (자갈치시장), Korea’s largest seafood market. Relax along Haeundae Beach (해운대해수욕장) and visit Nurimaru APEC House (누리마루 APEC 하우스) on Dongbaek Island. Conclude with a scenic ride on the Haeundae Blue Line Park Beach Train (해운대 블루라인파크) offering panoramic ocean views.
Overnight in Busan.
Meals: Breakfast at hotel / Lunch – Dwaeji Gukbap (돼지국밥) / Dinner at leisure
DAY 6 | Departure from Busan (부산)
After breakfast at the hotel, individual check-out and end of tour services. No airport drop-off service is provided.
Meals: Breakfast at hotel
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