SEOUL ESSENTIAL SIGNATURE
4 Days / 3 Nights
A Premium Small-Group Capital Experience
DAY 1 | Arrival in Seoul (서울)
Welcome to South Korea. Upon arrival at Incheon International Airport (인천국제공항), you will be warmly greeted by your English-speaking guide or driver and transferred to your hotel in central Seoul. The remainder of the day is at leisure to relax or begin exploring the vibrant Dongdaemun district at your own pace.
Overnight at Novotel Ambassador Seoul Dongdaemun (노보텔 앰배서더 서울 동대문).
Meals: Dinner at leisure
DAY 2 | Royal & Traditional Seoul (서울)
Meet your guide in the hotel lobby and begin your exploration of historic Seoul. Visit Gyeongbokgung Palace (경복궁) to witness the royal Changing of the Guard ceremony (Tuesdays visit Deoksugung Palace (덕수궁) instead). Continue to Bukchon Hanok Village (북촌한옥마을), where beautifully preserved traditional homes line narrow alleys. Stroll through Insadong Street (인사동), famous for antiques and artisan shops, and enjoy time at a charming Hanok Café in Ikseon-dong (익선동 한옥카페), where traditional architecture meets modern design. Walk along the revitalized stream of Cheonggyecheon (청계천) and admire Gwanghwamun Square (광화문광장) before heading to Namsan Park & N Seoul Tower (남산 & N서울타워) via public transportation (observation deck optional).
Overnight at Novotel Ambassador Seoul Dongdaemun (노보텔 앰배서더 서울 동대문).
Meals: Breakfast at hotel / Lunch – Samgyetang (삼계탕) / Dinner at leisure
DAY 3 | Modern & Scenic Seoul (서울)
Begin the day with panoramic city views from Lotte World Tower (롯데월드타워), one of the tallest buildings in the world. Explore Dongdaemun Fashion Town (동대문패션타운), a dynamic district blending cutting-edge design with traditional markets. Enjoy a relaxing Hangang River Cruise (한강 유람선), offering sweeping skyline views and a unique perspective of the capital. Conclude the day in the vibrant Myeongdong District (명동), known for shopping, street food, and lively energy.
Overnight at Novotel Ambassador Seoul Dongdaemun (노보텔 앰배서더 서울 동대문).
Meals: Breakfast at hotel / Lunch – Bulgogi (불고기) / Dinner at leisure
DAY 4 | Departure (서울)
After breakfast at the hotel, individual check-out and end of tour services. No airport drop-off service is included.
Meals: Breakfast at hotel
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